Content Marketing, SEO, Email Marketing, Social Media Marketing | Dishcult

• Developed and executed content marketing, SEO, email marketing, and social media marketing initiatives for Dishcult.

• Drove average monthly traffic of 91,800+ visitors and ranked for 18,800+ keywords for a new brand in a highly competitive industry.

• Grew audiences across all social platforms and increased social engagement by nearly 600%. Utilized a multichannel digital content strategy to drive leads.

• Increased email open rates from 6 - 7% to 30 - 50% through audience targeting, segmentation, and A/B testing.

• Improved keyword rankings for high-volume search terms, with highly competitive targeted keywords ranking on the first page of Google SERPs, resulting in increased conversions.

• Conducted comprehensive market research to identify potential customers and target demographics, developed detailed customer personas to tailor marketing strategies and content, resulting in more targeted and effective marketing.

• Refined brand positioning and messaging, establishing a cohesive brand identity that resonated with consumers.

• Carried out content marketing endeavors that embedded and amplified the brand's personality to deepen customer connection.

• Expanded market reach to new states nationwide through effective content marketing and SEO strategy, increasing brand awareness and customer acquisition.